The Return of Armidi

As I promised in my personal blog, here are a few photographs of what has turned out to be a gorgeous shopping sim and the goodies inside. The Armidi team have put a lot of thought into the shopping experience as well as their products, and this attention to detail is evident in the displays and buildings, which are I think a good example of bringing real-life design concepts into SL (compare this to the Armani build). Some have drawn parallels between Naughty and this sim, but if you were to translate a real-life upscale shopping district with the same neutral tones and common architectural elements into an SL build, some similarities would be inevitable; for me, there are enough differences in the presentation that the similarities are overshadowed (the hair dye box concept, for example). The builds look nothing alike, even if they are similar in colour scheme.

It’s unfortunate that I had very little time with which to explore, as I nipped into SL on another pc simply to check on my account when Armidi opened the first time. However short my first visit, I did manage to pick my favourite from the small selection of styles, the trendy tied-back Soho. Armidi’s approach to hair consists of very realistic textured strands; I would compare it to real-life hair spritzed with seawater for that matte, textured look that was popular on the runways and fashion magazines a while back, only slightly more glossy.

Left: Gisaci Milano Halter Top in Bronze; Middle: Gisaci Classic Cashmere Turtleneck in Creme (men’s); Right: Gisaci Little Mary dress in Dark Gray. Featured here are the Soho hairstyle in Harvest Gold (left) and the Fi Umo Sunglasses in Black Tortoise/Gold Lenses.